SPRING SUMMER
Linen Love: The Summer Essential
There’s something about summer that feels like a sigh of relief. The mornings are golden, the afternoon stretches lazily and the dusk of evening is perfumed with the heady scent of flowers and fruits. It’s a season that encourages you to let go. Step outside, feel the warmth on the sun on your bare shoulders and embrace the world in all its vivid glory.
This feeling encapsulates itself in AMPM’s Spring Summer 25 drop, Dil – a reflection of joy, ease, and the kind of love that comes straight from the heart.
FALL IN LOVE WITH DIL
Like the ease of a childhood summer, there’s a truth that our heart knows but the world often forgets – love is simple. Love is purposeful. It doesn’t seek attention. It lives in surrender, in openness, in the quiet joy of letting go.
This season, we tuned out the noise of the world and listened to our Dil. It shaped our vision: to spread love and joy through designs that are graceful, effortless, and elegant – all in the spirit of love. Spring Summer 25 was born of that feeling with designs that are playful, unusual and deeply heartfelt. Crafted not for fleeting trends but for lasting joy.
We leaned into natural fabrics, like linen, silk and cotton-silk to bring this feeling to life. Linen, particularly, occupies a special place in our Dil. It’s the fabric of sunlit days and carefree laughter. It’s soft, breathable and always elegant – whether you’re wearing breezy linen dresses for women or versatile linen co-ord sets.
LINEN LOVE: THE SUMMER ESSENTIAL
If there’s one fabric that defines summer, it’s linen. It embodies the ease and comfort of the season – and the love of it too. Not the grand, dramatic kind, but the kind that lives in everyday moments: laughter shared over iced nimbu paani, the breeze that lifts the edge of your dupatta, the lightness of clothes that let you breathe.
Woven from flax fibres, linen has been the choice of fabric to weather the heat for thousands of years – all the way back to the ancient Egyptians. It’s earthy texture and timeless appeal make it the perfect canvas for AMPM’s Modern Indian expression. Our selection of linen outfits for women provide options for endless summer activities. Slip into a long summer dress that captures the joy of slow afternoons or a linen kurta set for brunch with friends.
THE LANGUAGE OF LOVE
In Dil, every motif tells a story. Birds in flight, blooming flowers, and gentle cows meander across breezy jacket sets, flowing dresses, versatile co-ord sets, and graceful cape sets. Their presence feels intentional — almost as though these motifs are ambling toward each other, in conversation, reflecting our eternal dialogue with love and nature.
DESIGNED FOR JOYFUL LIVING
We believe that what you wear should feel like a second skin — natural, unrestrained, and beautiful. That’s why every detail in Dil is carefully considered. Think delicate quilting, monochromatic piping, and scalloped seams that trace the curves of your body.
And because no story is complete without its accessories, our collection of bags adds the perfect finishing touch. Crafted from butter-soft faux leather, with floral and bird inlays that mirror the motifs of the collection, they’re made to accompany you on every summer adventure.
LIVING THE LINEN LIFE
Summer is not a season to be rushed. It’s a time to linger, to savour. To feel the warmth seep into your skin and the joy settle into your bones. With Dil, we invite you to slow down and live from the heart.
Because when you listen to your heart, love always finds its way in.
Fall in love with the Dil collection and discover your own summer story at ampm.in.
And here’s a sneak peek at the dil vs dimaag comics.
Head on over to our instagram @ampmfashions to enjoy them all
