Ankur and Priyanka Modi, a truly dynamic team have propelled their label AM:PM into a serious fashion force.
Since the inception, this creative couple has worked together in an effortless tandem, complementing each other’s skills and areas of expertise.
Increasingly known for their eloquent designs which represent impeccable style and uber femininity, they are self-confessed worshippers of quality.
They are keenly focused on wearability, comfort and style. Fabrics are elegantly tailored using pure and woven materials. They also use handicraft (old methods of printing and embroidery stitches), yet making their garments extremely contemporary and understated.
Their style speaks of soft grace, confident subtlety & inherited class.
AM:PM has steadily and surely been building its brand across the major cities in India, retailing out of 11 exclusive brand outlets, multiple designer boutiques and online stores.
As a marked show of it’s appeal, the gorgeous Jacqueline Fernandez has recently come on board as it’s Brand Ambassador.
Other celebrated Indian actresses like Priyanka Chopra, Kangana Ranaut, Alia Bhatt, Sonam Kapoor, Frieda Pinto, Kareena Kapoor, Madhuri Dixit, Karishma Kapoor, Kajol, Sonakshi Sinha, Dia Mirza, Shilpa Shetty, Sridevi, Lisa Ray, Neha Dhupia, Tabu et al have taken to the brand as customers, loyalists or enthusiasts.
To underline this fact, AM:PM has won consecutive Elle Style Awards for the years 2011 & 2012.
AM:PM has also won the ‘Most Popular Designer Award’ at the renowned India Fashion Forum in 2016.