At the heart of Niloufer lies in’yō, the Japanese idea that masculine and feminine energies exist in
harmony. Six women from the creative world reflect on how they live this balance in their everyday
lives. “As a single mother, I have to embody both energies daily,” says Amrita Thakur.

Explore Niloufer

At the heart of this campaign are six women from fashion, design and media who embody this union in their lives. Their stories remind us that true wholeness liesin holding both energies.

“Once the union [of energies] happens, you’re no longer seeking. The energies flow naturally into what’s needed. I used to long deeply for something outside of myself. When the union happened within, the longing ended. Joy became constant," says Simi Chadha, fitness trainer, creator and storyteller.

At the heart of this campaign are six women from fashion, design and media who embody this union in their lives. Their stories remind us that true wholeness liesin holding both energies.