Ankur and Priyanka Modi, a truly dynamic team started their brand AMPM Fashion in 2002, the creative couple’s work is a reflection of how their skills and understanding of design compliments each other. Other than their famous Black & Whites, known for eloquent designs which represent impeccable style and uber feminity, they’re self confessed worshippers of quality! Designs that are full of pure fabrics, fresh colours and chic silhouettes with a hint of subtle prints, embellishments and attention to detail make them a perfect blend of wearibility, comfort and style. Every outfit is made with striking appliqué techniques as well as handicrafts which make them extremely contemporary and understated. The brand is equivalent to soft grace, confident subtlety and inherited class. AMPM has steadily and surely been building its brand across the major cities in India, retailing out of 11 exclusive brand outlets, multiple designer boutiques and online stores. As a marked show of it’s appeal, the gorgeous Jacqueline Fernandez has recently come on board as it’s Brand Ambassador. Other celebrated Indian actresses like Priyanka Chopra, Kangana Ranaut, Alia Bhatt, Sonam Kapoor, Frieda Pinto, Kareena Kapoor, Madhuri Dixit, Karishma Kapoor, Kajol, Sonakshi Sinha, Dia Mirza, Shilpa Shetty, Sridevi, Lisa Ray, Neha Dhupia, Tabu et al have taken to the brand as customers, loyalists or enthusiasts. To underline this fact, AMPM has won consecutive Elle Style Awards for the years 2011 & 2012. AMPM has also won the ‘Most Popular Designer Award’ at the renowned India Fashion Forum in 2016.